Funnel Analysis

Where the funnel leaks, by channel and by stage.

Impression → session → engaged session → qualified action → conversion → repeat. Built from the joined event stream, not platform-attributed numbers.

Overall funnel

Across all traffic. Each step is a real count from the event data, not a hardcoded percentage.

Impressions76,827,746

Total paid impressions delivered

Sessions50,000· drop 100%

Engaged sessions28,190· drop 44%

Qualified actions4,599· drop 84%

Conversions1,739· drop 62%

Repeat customers8· drop 100%

Session → Engaged

56.4%

Engaged → QA

16.3%

QA → Conversion

37.8%

Conversion → Repeat

0.5%

Median time at each stage

From session start to qualified action — across the highest-volume channels.

TikTok Ads3.9min

Referral4.2min

Organic4.2min

Snapchat4.3min

Meta Ads4.5min

Google Ads4.6min

Direct5.0min

LinkedIn Ads5.2min

Funnel by channel

Small-multiples view. Each tile is one channel's funnel — designed for at-a-glance comparison of where each channel breaks.

Meta Ads

1.94% sess→conv

Sessions14,984

14,984

Engaged8,252· drop 45%

8,252

QAs1,048· drop 87%

Conversions291· drop 72%

Repeat3· drop 99%

Google Ads

7.48% sess→conv

Sessions10,604

10,604

Engaged6,676· drop 37%

6,676

QAs1,695· drop 75%

Conversions793· drop 53%

Repeat3· drop 100%

TikTok Ads

0.43% sess→conv

Sessions7,995

7,995

Engaged3,402· drop 57%

3,402

QAs174· drop 95%

Conversions34· drop 80%

Repeat0· drop 100%

Referral

5.78% sess→conv

Sessions4,882

4,882

Engaged2,958· drop 39%

2,958

QAs662· drop 78%

Conversions282· drop 57%

Repeat2· drop 99%

Organic

3.62% sess→conv

Sessions4,443

4,443

Engaged2,631· drop 41%

2,631

QAs492· drop 81%

Conversions161· drop 67%

Repeat0· drop 100%

Direct

4.54% sess→conv

Sessions2,554

2,554

Engaged1,683· drop 34%

1,683

QAs291· drop 83%

Conversions116· drop 60%

Repeat0· drop 100%

Snapchat

0.92% sess→conv

Sessions2,511

2,511

Engaged1,142· drop 55%

1,142

QAs88· drop 92%

Conversions23· drop 74%

Repeat0· drop 100%

LinkedIn Ads

1.92% sess→conv

Sessions2,027

2,027

Engaged1,446· drop 29%

1,446

QAs149· drop 90%

Conversions39· drop 74%

Repeat0· drop 100%