Executive Overview
One view of every dollar, every channel, every customer.
Spend, performance, and outcomes across Google Ads, Meta Ads, TikTok, LinkedIn, Snapchat, plus organic, direct, referral and email — joined to customer journeys from PostHog, GA4, and the internal CRM.
Blended ROAS
2.30×
All time
Conversion revenue ÷ total paid spend
Ad spend
$1,752,467
All time · paid channels only
Customers acquired
5,000
Distinct identified customers
Conversions
1,739
$4,030,674 total transacted
Qualified actions
4,599
Demo/consult/cart — mid-funnel intent
True cost per conversion
$1,008
Total spend ÷ total conversions
Pipeline value
$1,441,336
Σ predicted_conversion × predicted_ltv (current)
Avg AOV
$2,318
Per converted customer
Branded search
Google Branded campaigns return 10.5× ROAS on just 4.0% of Google spend — 23% of the channel's revenue.
Best CPA
Google Ads converts at $818 — 3.4× more efficient than the paid average.
Underperformer
LinkedIn returns 0.75× ROAS on $186,685 spend — 10.7% of budget for 39 conversions.
Attribution gap
Last-click over-credits Organic by 9.0% relative to the Markov chain model. See /attribution.
Spend, customers & conversions
Composite view bucketed by day (or week when range exceeds 90 days).
Channel performance summary
Sortable. Sparklines show daily spend trajectory over the selected window.
| Channel | Trend | ||||||||
|---|---|---|---|---|---|---|---|---|---|
Meta Ads | $751,065 | 42.9% | 14,984 | 1,048 | 291 | $2,581 | 1.20× | 1.94% | |
Google Ads | $648,998 | 37.0% | 10,604 | 1,695 | 793 | $818 | 1.80× | 7.48% | |
LinkedIn Ads | $186,685 | 10.7% | 2,027 | 149 | 39 | $4,787 | 0.75× | 1.92% | |
TikTok Ads | $108,924 | 6.2% | 7,995 | 174 | 34 | $3,204 | 0.83× | 0.43% | |
Snapchat | $56,794 | 3.2% | 2,511 | 88 | 23 | $2,469 | 0.90× | 0.92% | |
Referral partner-sourced | — | — | 4,882 | 662 | 282 | — | — | 5.78% | |
Organic unpaid | — | — | 4,443 | 492 | 161 | — | — | 3.62% | |
Direct unpaid | — | — | 2,554 | 291 | 116 | — | — | 4.54% | |
Email unpaid | — | — | 0 | 0 | 0 | — | — | 0.00% |