Content & Message Resonance
What lands, and why.
Which ad creatives drive the highest conversion volume, which intent themes show up most often in customer behaviour, and which specific phrases lift conversion vs the baseline. Intent tags are LLM-classified at the customer interaction level.
Top performing creatives
Ranked by attributed conversions. Switch tabs to view by platform.
carousel
“Compare and decide in under 3 minutes”
Conv.
7,658
Spend
$123,760
CPA
$16
comparison-shopping
carousel
“Built for people who do their homework”
Conv.
2,912
Spend
$87,585
CPA
$30
feature-focused
image
“The detail that changes everything”
Conv.
1,590
Spend
$72,479
CPA
$46
researching
image
“Why pay more for the same thing?”
Conv.
1,511
Spend
$63,045
CPA
$42
price-sensitive
image
“You shouldn't have to choose between style and substance”
Conv.
1,472
Spend
$63,045
CPA
$43
researching
carousel
“Built for people who do their homework”
Conv.
1,353
Spend
$40,592
CPA
$30
feature-focused
What words convert?
Phrases that appear disproportionately in conversion-driving creatives vs the broader corpus. Lift = P(phrase | converted) ÷ P(phrase | not converted).
exactly105 conv.
2.5× lift
what105 conv.
2.5× lift
you're105 conv.
2.5× lift
getting105 conv.
2.5× lift
compare345 conv.
2.5× lift
decide345 conv.
2.5× lift
under345 conv.
2.5× lift
minutes345 conv.
2.5× lift
see233 conv.
2.4× lift
trusted128 conv.
2.3× lift
thousands128 conv.
2.3× lift
reviews128 conv.
2.3× lift
Intent theme frequency
LLM-classified intent tags across all customer interactions. Use this to spot which messaging angles match what prospects are actually expressing.
ready-to-buy2,581 customers
social-proof-seeker1,595 customers
feature-focused1,547 customers
returning-evaluator1,301 customers
price-sensitive1,301 customers
comparison-shopping1,298 customers
researching1,276 customers
Methodology: in production these tags would come from an LLM classifying each support conversation, form note, chat transcript and click pattern into one of these themes — surfaced here pre-tagged on the mock customers.
Landing page resonance
Top landing pages by engagement-to-conversion ratio. Derived from session-level data.
| Landing page | Sessions | Engaged rate | QA rate | Conv. rate | Resonance |
|---|---|---|---|---|---|
| /lp/comparison | 4,220 | 71% | 18.0% | 4.60% | |
| /lp/premium-experience | 3,850 | 65% | 16.0% | 3.80% | |
| /pricing | 5,410 | 59% | 21.0% | 5.40% | |
| /collections/signature | 3,020 | 62% | 13.0% | 2.90% | |
| /lp/save-20 | 2,750 | 51% | 11.0% | 2.20% | |
| /blog/buyers-guide | 1,880 | 78% | 8.0% | 1.20% | |
| / | 8,970 | 42% | 7.0% | 1.40% |