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TH
cus_04999
Stage · Converted
Theo Hartmann
theo.hartmann4998@example.com 708.845.3955 First seen Apr 27, 2026 (6mo ago) Owner: Faye Mante
researching
feature-focused
ready-to-buy
Conversion probability
73.2%
Predicted LTV
$1,555
Actual conversion
$1,081
Sessions
1
First touch
Google Ads
Last touch
Google Ads
Pageviews
8
Engagement events
4
Full journey timeline
Every session and every PostHog-style event tied to this customer, in chronological order. UTMs, landing pages and engagement signals included.
Touchpoint 1 · Google Ads
Apr 27, 2026, 7:39 PM · mobile · 517s session
engaged
QA
converted
↳ /product/sku_0016
utm: google/cpc · cmp_google_002
Pageview/product/sku_0016
Pageview/product/sku_0042
Pageview/product/sku_0052
Pageview/product/sku_0110
Pageview/product/sku_0135
Pageview/product/sku_0074
Pageview/product/sku_0144
Pageview/product/sku_0190
Viewed product/product/sku_0031
Viewed product/product/sku_0004
Viewed product/product/sku_0094
Clicked phone
Why this score?
Feature contributions from the logistic-regression model.
Number of sessions (log-scaled)-0.81 pulls away
High-intent engagement events (log-scaled)+0.57 pulls toward conversion
First-touch channel was Google Ads+0.51 pulls toward conversion
Total pageviews (log-scaled)+0.25 pulls toward conversion
Recency: days since first touch (log-scaled)-0.13 pulls away
First-touch channel was Meta Ads0.00 pulls away
Final probability: 73.2% — this is a logistic transform of (bias + Σ feature × weight). See /docs for the full model.
Offerings explored
Products this customer viewed.
Gorgeous Chair
Signature Collection · $1,237
1×
Fantastic Pants
Limited Edition · $4,844
1×
Tasty Salad
Limited Edition · $2,273
1×
Path summary
Touchpoints1
Days from first → last22d
Time to conversion1.9d
Engagement events4
QA reachedApr 27, 2026