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HK
cus_04935
Stage · Qualified
Helene Kling
helene.kling4934@example.com 1-201-949-4185 x7631 First seen May 13, 2026 (5mo ago)
social-proof-seeker
Conversion probability
71.7%
Predicted LTV
$2,869
Sessions
1
First touch
Google Ads
Last touch
Google Ads
Pageviews
8
Engagement events
3
Full journey timeline
Every session and every PostHog-style event tied to this customer, in chronological order. UTMs, landing pages and engagement signals included.
Touchpoint 1 · Google Ads
May 13, 2026, 12:58 PM · desktop · 37s session
engaged
QA
↳ /product/sku_0070
utm: google/cpc · cmp_google_003
Pageview/product/sku_0070
Pageview/product/sku_0095
Pageview/product/sku_0142
Pageview/product/sku_0019
Pageview/product/sku_0035
Pageview/product/sku_0154
Pageview/collections/signature
Pageview/product/sku_0128
Viewed product/product/sku_0088
Expanded product details/product/sku_0141
Expanded product details/product/sku_0199
Submitted form
Why this score?
Feature contributions from the logistic-regression model.
Number of sessions (log-scaled)-0.81 pulls away
First-touch channel was Google Ads+0.51 pulls toward conversion
High-intent engagement events (log-scaled)+0.49 pulls toward conversion
Total pageviews (log-scaled)+0.25 pulls toward conversion
Recency: days since first touch (log-scaled)-0.08 pulls away
First-touch channel was Meta Ads0.00 pulls away
Final probability: 71.7% — this is a logistic transform of (bias + Σ feature × weight). See /docs for the full model.
Offerings explored
Products this customer viewed.
Tasty Soap
Limited Edition · $1,480
1×
Path summary
Touchpoints1
Days from first → last7d
Engagement events3
QA reachedMay 13, 2026