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LW
cus_04741
Stage · Converted
Lavonne Wiegand
lavonne.wiegand4740@example.com 895-961-1949 x11779 First seen May 20, 2025 (17mo ago) Owner: Hugo Johns
price-sensitive
feature-focused
ready-to-buy
Conversion probability
71.4%
Predicted LTV
$1,017
Actual conversion
$712
Sessions
1
First touch
Google Ads
Last touch
Google Ads
Pageviews
9
Engagement events
4
Full journey timeline
Every session and every PostHog-style event tied to this customer, in chronological order. UTMs, landing pages and engagement signals included.
Touchpoint 1 · Google Ads
May 20, 2025, 6:32 AM · mobile · 417s session
engaged
QA
converted
↳ /product/sku_0059
utm: google/cpc · cmp_google_002
Pageview/product/sku_0059
Pageview/product/sku_0074
Pageview/product/sku_0153
Pageview/product/sku_0016
Pageview/product/sku_0132
Pageview/product/sku_0028
Pageview/product/sku_0071
Pageview/product/sku_0151
Pageview/product/sku_0072
Viewed product/product/sku_0073
Viewed product/product/sku_0176
Used comparison tool
Why this score?
Feature contributions from the logistic-regression model.
Number of sessions (log-scaled)-0.81 pulls away
High-intent engagement events (log-scaled)+0.57 pulls toward conversion
First-touch channel was Google Ads+0.51 pulls toward conversion
Total pageviews (log-scaled)+0.26 pulls toward conversion
Recency: days since first touch (log-scaled)-0.24 pulls away
First-touch channel was Meta Ads0.00 pulls away
Final probability: 71.4% — this is a logistic transform of (bias + Σ feature × weight). See /docs for the full model.
Offerings explored
Products this customer viewed.
Unbranded Table
Signature Collection · $2,266
1×
Sleek Shirt
Essentials · $517
1×
Refined Pizza
Limited Edition · $1,381
1×
Path summary
Touchpoints1
Days from first → last364d
Time to conversion1.9d
Engagement events4
QA reachedMay 20, 2025