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MM
cus_04727
Stage · Converted
Margaretta Metz
margaretta.metz4726@example.com First seen Oct 21, 2025 (12mo ago)
feature-focused
ready-to-buy
Conversion probability
71.9%
Predicted LTV
$1,511
Actual conversion
$1,056
Sessions
1
First touch
Google Ads
Last touch
Google Ads
Pageviews
9
Engagement events
4
Full journey timeline
Every session and every PostHog-style event tied to this customer, in chronological order. UTMs, landing pages and engagement signals included.
Touchpoint 1 · Google Ads
Oct 21, 2025, 3:32 PM · mobile · 490s session
engaged
QA
converted
↳ /product/sku_0195
utm: google/cpc · cmp_google_002
Pageview/product/sku_0195
Pageview/product/sku_0048
Pageview/product/sku_0126
Pageview/product/sku_0092
Pageview/product/sku_0088
Pageview/product/sku_0154
Pageview/product/sku_0072
Pageview/product/sku_0053
Pageview/product/sku_0082
Expanded product details/product/sku_0017
Used comparison tool
Used comparison tool
Why this score?
Feature contributions from the logistic-regression model.
Number of sessions (log-scaled)-0.81 pulls away
High-intent engagement events (log-scaled)+0.57 pulls toward conversion
First-touch channel was Google Ads+0.51 pulls toward conversion
Total pageviews (log-scaled)+0.26 pulls toward conversion
Recency: days since first touch (log-scaled)-0.22 pulls away
First-touch channel was Meta Ads0.00 pulls away
Final probability: 71.9% — this is a logistic transform of (bias + Σ feature × weight). See /docs for the full model.
Offerings explored
Products this customer viewed.
Tasty Salad
Limited Edition · $2,273
1×
Path summary
Touchpoints1
Days from first → last211d
Time to conversion1.6d
Engagement events4
QA reachedOct 21, 2025