Emory Schumm

emory.schumm4679@example.com (904) 348-8798 x50580 First seen Apr 28, 2026 (6mo ago)

returning-evaluator

price-sensitive

Conversion probability

71.7%

Predicted LTV

$2,869

Sessions

First touch

Google Ads

Last touch

Google Ads

Pageviews

Engagement events

Full journey timeline

Every session and every PostHog-style event tied to this customer, in chronological order. UTMs, landing pages and engagement signals included.

Touchpoint 1 · Google Ads

Apr 28, 2026, 11:49 PM · desktop · 627s session

engaged

↳ /product/sku_0061

utm: google/cpc · cmp_google_branded_exact

Pageview/product/sku_0061

Pageview/product/sku_0052

Pageview/product/sku_0079

Pageview/product/sku_0177

Expanded product details/product/sku_0168

Expanded product details/product/sku_0026

Watched video

Why this score?

Feature contributions from the logistic-regression model.

Number of sessions (log-scaled)-0.81 pulls away

High-intent engagement events (log-scaled)+0.57 pulls toward conversion

First-touch channel was Google Ads+0.51 pulls toward conversion

Total pageviews (log-scaled)+0.20 pulls toward conversion

Recency: days since first touch (log-scaled)-0.13 pulls away

First-touch channel was Meta Ads0.00 pulls away

Final probability: 71.7% — this is a logistic transform of (bias + Σ feature × weight). See /docs for the full model.

Path summary

Touchpoints1

Days from first → last22d

Engagement events4

QA reached—