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LB
cus_04665
Stage · Converted
Lukas Bogisich
lukas.bogisich4664@example.com (722) 906-1343 x71792 First seen Apr 12, 2026 (6mo ago)
social-proof-seeker
returning-evaluator
ready-to-buy
Conversion probability
71.9%
Predicted LTV
$2,154
Actual conversion
$1,505
Sessions
1
First touch
Google Ads
Last touch
Google Ads
Pageviews
6
Engagement events
4
Full journey timeline
Every session and every PostHog-style event tied to this customer, in chronological order. UTMs, landing pages and engagement signals included.
Touchpoint 1 · Google Ads
Apr 12, 2026, 6:41 PM · desktop · 167s session
engaged
QA
converted
↳ /product/sku_0111
utm: google/cpc · cmp_google_branded_phrase
Pageview/product/sku_0111
Pageview/product/sku_0137
Pageview/product/sku_0156
Pageview/product/sku_0112
Pageview/product/sku_0184
Pageview/product/sku_0091
Clicked WhatsApp
Expanded product details/product/sku_0046
Viewed product/product/sku_0065
Used comparison tool
Submitted form
Completed qualified action
Why this score?
Feature contributions from the logistic-regression model.
Number of sessions (log-scaled)-0.81 pulls away
High-intent engagement events (log-scaled)+0.57 pulls toward conversion
First-touch channel was Google Ads+0.51 pulls toward conversion
Total pageviews (log-scaled)+0.22 pulls toward conversion
Recency: days since first touch (log-scaled)-0.15 pulls away
First-touch channel was Meta Ads0.00 pulls away
Final probability: 71.9% — this is a logistic transform of (bias + Σ feature × weight). See /docs for the full model.
Offerings explored
Products this customer viewed.
Incredible Pants
Seasonal · $787
1×
Path summary
Touchpoints1
Days from first → last37d
Time to conversion4.4d
Engagement events4
QA reachedApr 12, 2026