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EG
cus_04586
Stage · Converted
Eugenia Gutkowski
eugenia.gutkowski4585@example.com (332) 458-1747 x0768 First seen May 10, 2026 (5mo ago)
researching
ready-to-buy
Conversion probability
71.9%
Predicted LTV
$2,038
Actual conversion
$1,424
Sessions
1
First touch
Google Ads
Last touch
Google Ads
Pageviews
9
Engagement events
3
Full journey timeline
Every session and every PostHog-style event tied to this customer, in chronological order. UTMs, landing pages and engagement signals included.
Touchpoint 1 · Google Ads
May 10, 2026, 7:09 PM · mobile · 194s session
engaged
QA
converted
↳ /product/sku_0149
utm: google/cpc · cmp_google_004
Pageview/product/sku_0149
Pageview/product/sku_0131
Pageview/product/sku_0057
Pageview/product/sku_0150
Pageview/product/sku_0128
Pageview/product/sku_0013
Pageview/product/sku_0198
Pageview/product/sku_0014
Pageview/product/sku_0172
Used comparison tool
Viewed pricing
Watched video
Why this score?
Feature contributions from the logistic-regression model.
Number of sessions (log-scaled)-0.81 pulls away
First-touch channel was Google Ads+0.51 pulls toward conversion
High-intent engagement events (log-scaled)+0.49 pulls toward conversion
Total pageviews (log-scaled)+0.26 pulls toward conversion
Recency: days since first touch (log-scaled)-0.09 pulls away
First-touch channel was Meta Ads0.00 pulls away
Final probability: 71.9% — this is a logistic transform of (bias + Σ feature × weight). See /docs for the full model.
Path summary
Touchpoints1
Days from first → last9d
Time to conversion3.8d
Engagement events3
QA reachedMay 10, 2026