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HC
cus_04303
Stage · Converted
Herman Cassin
herman.cassin4302@example.com 493-923-6819 x52055 First seen Jan 23, 2026 (9mo ago) Owner: Clay Conroy
returning-evaluator
price-sensitive
ready-to-buy
Conversion probability
71.9%
Predicted LTV
$2,103
Actual conversion
$1,469
Sessions
1
First touch
Google Ads
Last touch
Google Ads
Pageviews
8
Engagement events
4
Full journey timeline
Every session and every PostHog-style event tied to this customer, in chronological order. UTMs, landing pages and engagement signals included.
Touchpoint 1 · Google Ads
Jan 23, 2026, 10:11 AM · mobile · 203s session
engaged
QA
converted
↳ /product/sku_0015
utm: google/cpc · cmp_google_branded_exact
Pageview/product/sku_0015
Pageview/product/sku_0050
Pageview/product/sku_0004
Pageview/product/sku_0084
Pageview/product/sku_0167
Pageview/product/sku_0096
Pageview/product/sku_0054
Pageview/product/sku_0075
Viewed product/product/sku_0104
Watched video
Viewed product/product/sku_0058
Expanded product details/product/sku_0037
Why this score?
Feature contributions from the logistic-regression model.
Number of sessions (log-scaled)-0.81 pulls away
High-intent engagement events (log-scaled)+0.57 pulls toward conversion
First-touch channel was Google Ads+0.51 pulls toward conversion
Total pageviews (log-scaled)+0.25 pulls toward conversion
Recency: days since first touch (log-scaled)-0.19 pulls away
First-touch channel was Meta Ads0.00 pulls away
Final probability: 71.9% — this is a logistic transform of (bias + Σ feature × weight). See /docs for the full model.
Offerings explored
Products this customer viewed.
Rustic Pants
Essentials · $3,709
1×
Soft Fish
Limited Edition · $921
1×
Path summary
Touchpoints1
Days from first → last117d
Time to conversion1.4d
Engagement events4
QA reachedJan 23, 2026