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BH
cus_04253
Stage · Converted
Baby Heidenreich
baby.heidenreich4252@example.com 796.229.6045 x5745 First seen Dec 23, 2025 (10mo ago)
social-proof-seeker
comparison-shopping
ready-to-buy
Conversion probability
72.1%
Predicted LTV
$2,571
Actual conversion
$1,795
Sessions
1
First touch
Google Ads
Last touch
Google Ads
Pageviews
9
Engagement events
4
Full journey timeline
Every session and every PostHog-style event tied to this customer, in chronological order. UTMs, landing pages and engagement signals included.
Touchpoint 1 · Google Ads
Dec 23, 2025, 9:55 PM · mobile · 568s session
engaged
QA
converted
↳ /product/sku_0013
utm: google/cpc · cmp_google_003
Pageview/product/sku_0013
Pageview/product/sku_0059
Pageview/product/sku_0161
Pageview/product/sku_0043
Pageview/product/sku_0084
Pageview/product/sku_0128
Pageview/product/sku_0011
Pageview/product/sku_0110
Pageview/product/sku_0021
Viewed product/product/sku_0024
Viewed product/product/sku_0002
Used comparison tool
Why this score?
Feature contributions from the logistic-regression model.
Number of sessions (log-scaled)-0.81 pulls away
High-intent engagement events (log-scaled)+0.57 pulls toward conversion
First-touch channel was Google Ads+0.51 pulls toward conversion
Total pageviews (log-scaled)+0.26 pulls toward conversion
Recency: days since first touch (log-scaled)-0.20 pulls away
First-touch channel was Meta Ads0.00 pulls away
Final probability: 72.1% — this is a logistic transform of (bias + Σ feature × weight). See /docs for the full model.
Offerings explored
Products this customer viewed.
Incredible Chicken
Bundles · $4,752
1×
Sleek Chips
Essentials · $3,046
1×
Path summary
Touchpoints1
Days from first → last147d
Time to conversion3.7d
Engagement events4
QA reachedDec 23, 2025