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NP
cus_03969
Stage · Engaged
Nikolas Paucek
nikolas.paucek3968@example.com 1-681-493-3303 x034 First seen Aug 19, 2025 (14mo ago)
researching
ready-to-buy
Conversion probability
71.6%
Predicted LTV
$2,866
Sessions
1
First touch
Google Ads
Last touch
Google Ads
Pageviews
9
Engagement events
4
Full journey timeline
Every session and every PostHog-style event tied to this customer, in chronological order. UTMs, landing pages and engagement signals included.
Touchpoint 1 · Google Ads
Aug 19, 2025, 1:16 PM · mobile · 351s session
engaged
↳ /product/sku_0072
utm: google/cpc · cmp_google_branded_exact
Pageview/product/sku_0072
Pageview/product/sku_0021
Pageview/product/sku_0086
Pageview/product/sku_0149
Pageview/product/sku_0196
Pageview/product/sku_0174
Pageview/product/sku_0087
Pageview/lp/premium-experience
Pageview/product/sku_0163
Viewed pricing
Viewed pricing
Viewed product/product/sku_0083
Why this score?
Feature contributions from the logistic-regression model.
Number of sessions (log-scaled)-0.81 pulls away
High-intent engagement events (log-scaled)+0.57 pulls toward conversion
First-touch channel was Google Ads+0.51 pulls toward conversion
Total pageviews (log-scaled)+0.26 pulls toward conversion
Recency: days since first touch (log-scaled)-0.23 pulls away
First-touch channel was Meta Ads0.00 pulls away
Final probability: 71.6% — this is a logistic transform of (bias + Σ feature × weight). See /docs for the full model.
Offerings explored
Products this customer viewed.
Small Chair
Seasonal · $2,971
1×
Gorgeous Towels
Bundles · $2,938
1×
Path summary
Touchpoints1
Days from first → last274d
Engagement events4
QA reached—