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CM
cus_03869
Stage · Converted
Celestine Mueller
celestine.mueller3868@example.com (720) 511-5219 First seen Mar 22, 2026 (7mo ago)
feature-focused
ready-to-buy
Conversion probability
71.5%
Predicted LTV
$1,800
Actual conversion
$1,259
Sessions
1
First touch
Google Ads
Last touch
Google Ads
Pageviews
6
Engagement events
4
Full journey timeline
Every session and every PostHog-style event tied to this customer, in chronological order. UTMs, landing pages and engagement signals included.
Touchpoint 1 · Google Ads
Mar 22, 2026, 11:48 AM · mobile · 345s session
engaged
QA
converted
↳ /product/sku_0021
utm: google/cpc · cmp_google_001
Pageview/product/sku_0021
Pageview/about
Pageview/product/sku_0082
Pageview/product/sku_0057
Pageview/product/sku_0043
Pageview/product/sku_0097
Watched video
Viewed product/product/sku_0190
Opened chat
Viewed pricing
Submitted form
Completed qualified action
Why this score?
Feature contributions from the logistic-regression model.
Number of sessions (log-scaled)-0.81 pulls away
High-intent engagement events (log-scaled)+0.57 pulls toward conversion
First-touch channel was Google Ads+0.51 pulls toward conversion
Total pageviews (log-scaled)+0.22 pulls toward conversion
Recency: days since first touch (log-scaled)-0.16 pulls away
First-touch channel was Meta Ads0.00 pulls away
Final probability: 71.5% — this is a logistic transform of (bias + Σ feature × weight). See /docs for the full model.
Offerings explored
Products this customer viewed.
Handcrafted Bacon
Limited Edition · $2,913
1×
Path summary
Touchpoints1
Days from first → last58d
Time to conversion4.4d
Engagement events4
QA reachedMar 22, 2026