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CR
cus_03801
Stage · Converted
Candace Rolfson
candace.rolfson3800@example.com (920) 746-6314 First seen Mar 13, 2026 (7mo ago) Owner: Grant Kris
researching
ready-to-buy
Conversion probability
71.4%
Predicted LTV
$735
Actual conversion
$514
Sessions
1
First touch
Google Ads
Last touch
Google Ads
Pageviews
6
Engagement events
4
Full journey timeline
Every session and every PostHog-style event tied to this customer, in chronological order. UTMs, landing pages and engagement signals included.
Touchpoint 1 · Google Ads
Mar 13, 2026, 1:18 AM · mobile · 501s session
engaged
QA
converted
↳ /product/sku_0193
utm: google/cpc · cmp_google_001
Pageview/product/sku_0193
Pageview/product/sku_0054
Pageview/product/sku_0086
Pageview/product/sku_0001
Pageview/product/sku_0157
Pageview/product/sku_0167
Viewed product/product/sku_0021
Expanded product details/product/sku_0180
Watched video
Viewed product/product/sku_0103
Submitted form
Completed qualified action
Why this score?
Feature contributions from the logistic-regression model.
Number of sessions (log-scaled)-0.81 pulls away
High-intent engagement events (log-scaled)+0.57 pulls toward conversion
First-touch channel was Google Ads+0.51 pulls toward conversion
Total pageviews (log-scaled)+0.22 pulls toward conversion
Recency: days since first touch (log-scaled)-0.17 pulls away
First-touch channel was Meta Ads0.00 pulls away
Final probability: 71.4% — this is a logistic transform of (bias + Σ feature × weight). See /docs for the full model.
Offerings explored
Products this customer viewed.
Generic Table
Premium Tier · $4,604
1×
Frozen Table
Signature Collection · $671
1×
Path summary
Touchpoints1
Days from first → last68d
Time to conversion3.5d
Engagement events4
QA reachedMar 13, 2026