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LK
cus_03585
Stage · Converted
Lambert Kilback
lambert.kilback3584@example.com 770.361.0192 x0565 First seen Jun 23, 2025 (16mo ago) Owner: Grant Kris
price-sensitive
researching
ready-to-buy
Conversion probability
71.5%
Predicted LTV
$2,971
Actual conversion
$2,079
Sessions
1
First touch
Google Ads
Last touch
Google Ads
Pageviews
9
Engagement events
4
Full journey timeline
Every session and every PostHog-style event tied to this customer, in chronological order. UTMs, landing pages and engagement signals included.
Touchpoint 1 · Google Ads
Jun 23, 2025, 11:28 PM · mobile · 236s session
engaged
QA
converted
↳ /product/sku_0028
utm: google/cpc · cmp_google_008
Pageview/product/sku_0028
Pageview/product/sku_0041
Pageview/product/sku_0059
Pageview/product/sku_0105
Pageview/product/sku_0122
Pageview/product/sku_0141
Pageview/product/sku_0188
Pageview/product/sku_0195
Pageview/product/sku_0028
Viewed product/product/sku_0008
Viewed pricing
Clicked phone
Why this score?
Feature contributions from the logistic-regression model.
Number of sessions (log-scaled)-0.81 pulls away
High-intent engagement events (log-scaled)+0.57 pulls toward conversion
First-touch channel was Google Ads+0.51 pulls toward conversion
Total pageviews (log-scaled)+0.26 pulls toward conversion
Recency: days since first touch (log-scaled)-0.23 pulls away
First-touch channel was Meta Ads0.00 pulls away
Final probability: 71.5% — this is a logistic transform of (bias + Σ feature × weight). See /docs for the full model.
Offerings explored
Products this customer viewed.
Gorgeous Sausages
Essentials · $1,875
1×
Path summary
Touchpoints1
Days from first → last330d
Time to conversion4.7d
Engagement events4
QA reachedJun 23, 2025