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DW
cus_03449
Stage · Converted
Donny Watsica
donny.watsica3448@example.com 1-747-758-7509 First seen Jul 17, 2025 (15mo ago)
researching
ready-to-buy
Conversion probability
71.6%
Predicted LTV
$1,656
Actual conversion
$1,159
Sessions
1
First touch
Google Ads
Last touch
Google Ads
Pageviews
9
Engagement events
4
Full journey timeline
Every session and every PostHog-style event tied to this customer, in chronological order. UTMs, landing pages and engagement signals included.
Touchpoint 1 · Google Ads
Jul 17, 2025, 11:26 AM · tablet · 217s session
engaged
QA
converted
↳ /product/sku_0059
utm: google/cpc · cmp_google_003
Pageview/product/sku_0059
Pageview/product/sku_0096
Pageview/product/sku_0177
Pageview/product/sku_0020
Pageview/product/sku_0024
Pageview/product/sku_0093
Pageview/product/sku_0182
Pageview/product/sku_0177
Pageview/product/sku_0189
Expanded product details/product/sku_0078
Used comparison tool
Viewed pricing
Why this score?
Feature contributions from the logistic-regression model.
Number of sessions (log-scaled)-0.81 pulls away
High-intent engagement events (log-scaled)+0.57 pulls toward conversion
First-touch channel was Google Ads+0.51 pulls toward conversion
Total pageviews (log-scaled)+0.26 pulls toward conversion
Recency: days since first touch (log-scaled)-0.23 pulls away
First-touch channel was Meta Ads0.00 pulls away
Final probability: 71.6% — this is a logistic transform of (bias + Σ feature × weight). See /docs for the full model.
Path summary
Touchpoints1
Days from first → last306d
Time to conversion3.8d
Engagement events4
QA reachedJul 17, 2025