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KK
cus_03288
Stage · Converted
Kaitlin Kuvalis
kaitlin.kuvalis3287@example.com First seen Dec 7, 2025 (11mo ago) Owner: Clay Conroy
ready-to-buy
Conversion probability
72.1%
Predicted LTV
$3,104
Actual conversion
$2,167
Sessions
1
First touch
Google Ads
Last touch
Google Ads
Pageviews
9
Engagement events
4
Full journey timeline
Every session and every PostHog-style event tied to this customer, in chronological order. UTMs, landing pages and engagement signals included.
Touchpoint 1 · Google Ads
Dec 7, 2025, 7:41 AM · mobile · 62s session
engaged
QA
converted
↳ /product/sku_0179
utm: google/cpc · cmp_google_004
Pageview/product/sku_0179
Pageview/product/sku_0079
Pageview/product/sku_0041
Pageview/product/sku_0048
Pageview/product/sku_0168
Pageview/product/sku_0010
Pageview/product/sku_0104
Pageview/product/sku_0176
Pageview/product/sku_0071
Viewed product/product/sku_0086
Viewed pricing
Viewed pricing
Why this score?
Feature contributions from the logistic-regression model.
Number of sessions (log-scaled)-0.81 pulls away
High-intent engagement events (log-scaled)+0.57 pulls toward conversion
First-touch channel was Google Ads+0.51 pulls toward conversion
Total pageviews (log-scaled)+0.26 pulls toward conversion
Recency: days since first touch (log-scaled)-0.21 pulls away
First-touch channel was Meta Ads0.00 pulls away
Final probability: 72.1% — this is a logistic transform of (bias + Σ feature × weight). See /docs for the full model.
Offerings explored
Products this customer viewed.
Licensed Keyboard
Essentials · $4,271
1×
Path summary
Touchpoints1
Days from first → last163d
Time to conversion0.3d
Engagement events4
QA reachedDec 7, 2025