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EG
cus_03229
Stage · Converted
Emile Goodwin
emile.goodwin3228@example.com 1-981-270-0945 First seen Sep 23, 2025 (13mo ago)
returning-evaluator
researching
ready-to-buy
Conversion probability
71.8%
Predicted LTV
$1,900
Actual conversion
$1,328
Sessions
1
First touch
Google Ads
Last touch
Google Ads
Pageviews
9
Engagement events
4
Full journey timeline
Every session and every PostHog-style event tied to this customer, in chronological order. UTMs, landing pages and engagement signals included.
Touchpoint 1 · Google Ads
Sep 23, 2025, 11:58 AM · mobile · 151s session
engaged
QA
converted
↳ /product/sku_0174
utm: google/cpc · cmp_google_008
Pageview/product/sku_0174
Pageview/product/sku_0095
Pageview/product/sku_0136
Pageview/product/sku_0100
Pageview/product/sku_0025
Pageview/blog/how-it-works
Pageview/product/sku_0147
Pageview/product/sku_0142
Pageview/product/sku_0161
Viewed pricing
Expanded product details/product/sku_0096
Viewed pricing
Why this score?
Feature contributions from the logistic-regression model.
Number of sessions (log-scaled)-0.81 pulls away
High-intent engagement events (log-scaled)+0.57 pulls toward conversion
First-touch channel was Google Ads+0.51 pulls toward conversion
Total pageviews (log-scaled)+0.26 pulls toward conversion
Recency: days since first touch (log-scaled)-0.22 pulls away
First-touch channel was Meta Ads0.00 pulls away
Final probability: 71.8% — this is a logistic transform of (bias + Σ feature × weight). See /docs for the full model.
Offerings explored
Products this customer viewed.
Electronic Keyboard
Limited Edition · $926
1×
Path summary
Touchpoints1
Days from first → last238d
Time to conversion4.7d
Engagement events4
QA reachedSep 23, 2025