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AR
cus_03120
Stage · Engaged
Audra Raynor
audra.raynor3119@example.com First seen Apr 27, 2026 (6mo ago)
returning-evaluator
Conversion probability
73.5%
Predicted LTV
$2,941
Sessions
1
First touch
Google Ads
Last touch
Google Ads
Pageviews
9
Engagement events
4
Full journey timeline
Every session and every PostHog-style event tied to this customer, in chronological order. UTMs, landing pages and engagement signals included.
Touchpoint 1 · Google Ads
Apr 27, 2026, 4:19 AM · mobile · 366s session
engaged
↳ /product/sku_0060
utm: google/cpc · cmp_google_002
Pageview/product/sku_0060
Pageview/product/sku_0179
Pageview/product/sku_0066
Pageview/product/sku_0127
Pageview/product/sku_0013
Pageview/product/sku_0015
Pageview/product/sku_0193
Pageview/product/sku_0141
Pageview/product/sku_0100
Watched video
Viewed product/product/sku_0008
Watched video
Why this score?
Feature contributions from the logistic-regression model.
Number of sessions (log-scaled)-0.81 pulls away
High-intent engagement events (log-scaled)+0.57 pulls toward conversion
First-touch channel was Google Ads+0.51 pulls toward conversion
Total pageviews (log-scaled)+0.26 pulls toward conversion
Recency: days since first touch (log-scaled)-0.13 pulls away
First-touch channel was Meta Ads0.00 pulls away
Final probability: 73.5% — this is a logistic transform of (bias + Σ feature × weight). See /docs for the full model.
Offerings explored
Products this customer viewed.
Gorgeous Sausages
Essentials · $1,875
1×
Generic Table
Premium Tier · $4,604
1×
Path summary
Touchpoints1
Days from first → last23d
Engagement events4
QA reached—