Back to customers
JM
cus_03099
Stage · Converted
Julian Marquardt
julian.marquardt3098@example.com (403) 549-5568 x936 First seen May 14, 2026 (5mo ago)
social-proof-seeker
feature-focused
ready-to-buy
Conversion probability
73.3%
Predicted LTV
$1,211
Actual conversion
$841
Sessions
1
First touch
Google Ads
Last touch
Google Ads
Pageviews
6
Engagement events
4
Full journey timeline
Every session and every PostHog-style event tied to this customer, in chronological order. UTMs, landing pages and engagement signals included.
Touchpoint 1 · Google Ads
May 14, 2026, 3:49 AM · mobile · 581s session
engaged
QA
converted
↳ /product/sku_0021
utm: google/cpc · cmp_google_005
Pageview/product/sku_0021
Pageview/product/sku_0140
Pageview/product/sku_0157
Pageview/product/sku_0061
Pageview/product/sku_0042
Pageview/contact
Watched video
Used comparison tool
Clicked WhatsApp
Viewed pricing
Submitted form
Completed qualified action
Why this score?
Feature contributions from the logistic-regression model.
Number of sessions (log-scaled)-0.81 pulls away
High-intent engagement events (log-scaled)+0.57 pulls toward conversion
First-touch channel was Google Ads+0.51 pulls toward conversion
Total pageviews (log-scaled)+0.22 pulls toward conversion
Recency: days since first touch (log-scaled)-0.07 pulls away
First-touch channel was Meta Ads0.00 pulls away
Final probability: 73.3% — this is a logistic transform of (bias + Σ feature × weight). See /docs for the full model.
Path summary
Touchpoints1
Days from first → last5d
Time to conversion2.9d
Engagement events4
QA reachedMay 14, 2026