Back to customers
JS
cus_02940
Stage · Converted
Jorge Schumm
jorge.schumm2939@example.com 1-209-751-0834 x435 First seen Mar 13, 2026 (7mo ago)
comparison-shopping
social-proof-seeker
ready-to-buy
Conversion probability
72.4%
Predicted LTV
$2,119
Actual conversion
$1,477
Sessions
1
First touch
Google Ads
Last touch
Google Ads
Pageviews
8
Engagement events
4
Full journey timeline
Every session and every PostHog-style event tied to this customer, in chronological order. UTMs, landing pages and engagement signals included.
Touchpoint 1 · Google Ads
Mar 13, 2026, 2:17 AM · desktop · 249s session
engaged
QA
converted
↳ /product/sku_0005
utm: google/cpc · cmp_google_007
Pageview/product/sku_0005
Pageview/product/sku_0101
Pageview/product/sku_0120
Pageview/product/sku_0138
Pageview/product/sku_0016
Pageview/product/sku_0085
Pageview/product/sku_0043
Pageview/product/sku_0094
Viewed pricing
Clicked phone
Viewed product/product/sku_0132
Viewed product/product/sku_0164
Why this score?
Feature contributions from the logistic-regression model.
Number of sessions (log-scaled)-0.81 pulls away
High-intent engagement events (log-scaled)+0.57 pulls toward conversion
First-touch channel was Google Ads+0.51 pulls toward conversion
Total pageviews (log-scaled)+0.25 pulls toward conversion
Recency: days since first touch (log-scaled)-0.17 pulls away
First-touch channel was Meta Ads0.00 pulls away
Final probability: 72.4% — this is a logistic transform of (bias + Σ feature × weight). See /docs for the full model.
Offerings explored
Products this customer viewed.
Luxurious Soap
Bundles · $3,059
1×
Ergonomic Salad
Essentials · $3,842
1×
Path summary
Touchpoints1
Days from first → last67d
Time to conversion2.6d
Engagement events4
QA reachedMar 13, 2026