Back to customers
JS
cus_02912
Stage · Converted
Jarrod Sanford
jarrod.sanford2911@example.com First seen Dec 19, 2025 (10mo ago) Owner: Barbara Heidenreich
comparison-shopping
ready-to-buy
Conversion probability
71.7%
Predicted LTV
$2,118
Actual conversion
$1,481
Sessions
1
First touch
Google Ads
Last touch
Google Ads
Pageviews
8
Engagement events
4
Full journey timeline
Every session and every PostHog-style event tied to this customer, in chronological order. UTMs, landing pages and engagement signals included.
Touchpoint 1 · Google Ads
Dec 19, 2025, 1:17 PM · desktop · 551s session
engaged
QA
converted
↳ /product/sku_0007
utm: google/cpc · cmp_google_001
Pageview/product/sku_0007
Pageview/product/sku_0112
Pageview/product/sku_0043
Pageview/product/sku_0056
Pageview/product/sku_0070
Pageview/product/sku_0015
Pageview/product/sku_0046
Pageview/product/sku_0133
Viewed pricing
Viewed pricing
Viewed pricing
Expanded product details/product/sku_0013
Why this score?
Feature contributions from the logistic-regression model.
Number of sessions (log-scaled)-0.81 pulls away
High-intent engagement events (log-scaled)+0.57 pulls toward conversion
First-touch channel was Google Ads+0.51 pulls toward conversion
Total pageviews (log-scaled)+0.25 pulls toward conversion
Recency: days since first touch (log-scaled)-0.20 pulls away
First-touch channel was Meta Ads0.00 pulls away
Final probability: 71.7% — this is a logistic transform of (bias + Σ feature × weight). See /docs for the full model.
Path summary
Touchpoints1
Days from first → last151d
Time to conversion2.5d
Engagement events4
QA reachedDec 19, 2025