Back to customers
MB
cus_02524
Stage · Converted
Mabel Boyle
mabel.boyle2523@example.com First seen Feb 4, 2026 (9mo ago)
social-proof-seeker
returning-evaluator
comparison-shopping
ready-to-buy
Conversion probability
71.6%
Predicted LTV
$1,663
Actual conversion
$1,163
Sessions
1
First touch
Google Ads
Last touch
Google Ads
Pageviews
7
Engagement events
4
Full journey timeline
Every session and every PostHog-style event tied to this customer, in chronological order. UTMs, landing pages and engagement signals included.
Touchpoint 1 · Google Ads
Feb 4, 2026, 3:30 AM · desktop · 48s session
engaged
QA
converted
↳ /product/sku_0165
utm: google/cpc · cmp_google_003
Pageview/product/sku_0165
Pageview/product/sku_0085
Pageview/product/sku_0162
Pageview/product/sku_0147
Pageview/product/sku_0168
Pageview/product/sku_0072
Pageview/product/sku_0086
Watched video
Expanded product details/product/sku_0039
Clicked phone
Viewed product/product/sku_0106
Submitted form
Why this score?
Feature contributions from the logistic-regression model.
Number of sessions (log-scaled)-0.81 pulls away
High-intent engagement events (log-scaled)+0.57 pulls toward conversion
First-touch channel was Google Ads+0.51 pulls toward conversion
Total pageviews (log-scaled)+0.24 pulls toward conversion
Recency: days since first touch (log-scaled)-0.19 pulls away
First-touch channel was Meta Ads0.00 pulls away
Final probability: 71.6% — this is a logistic transform of (bias + Σ feature × weight). See /docs for the full model.
Offerings explored
Products this customer viewed.
Recycled Salad
Limited Edition · $2,215
1×
Path summary
Touchpoints1
Days from first → last104d
Time to conversion1.2d
Engagement events4
QA reachedFeb 4, 2026