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CW
cus_02509
Stage · Engaged
Cristina Welch-Stehr
cristina.welch-stehr2508@example.com 618.930.1436 x903 First seen Mar 24, 2026 (7mo ago)
comparison-shopping
Conversion probability
72.0%
Predicted LTV
$2,882
Sessions
1
First touch
Google Ads
Last touch
Google Ads
Pageviews
7
Engagement events
4
Full journey timeline
Every session and every PostHog-style event tied to this customer, in chronological order. UTMs, landing pages and engagement signals included.
Touchpoint 1 · Google Ads
Mar 24, 2026, 4:56 PM · desktop · 585s session
engaged
↳ /product/sku_0057
utm: google/cpc · cmp_google_002
Pageview/product/sku_0057
Pageview/product/sku_0197
Pageview/product/sku_0062
Pageview/product/sku_0146
Pageview/product/sku_0105
Pageview/product/sku_0066
Pageview/product/sku_0031
Viewed product/product/sku_0061
Viewed pricing
Watched video
Viewed product/product/sku_0045
Why this score?
Feature contributions from the logistic-regression model.
Number of sessions (log-scaled)-0.81 pulls away
High-intent engagement events (log-scaled)+0.57 pulls toward conversion
First-touch channel was Google Ads+0.51 pulls toward conversion
Total pageviews (log-scaled)+0.24 pulls toward conversion
Recency: days since first touch (log-scaled)-0.16 pulls away
First-touch channel was Meta Ads0.00 pulls away
Final probability: 72.0% — this is a logistic transform of (bias + Σ feature × weight). See /docs for the full model.
Offerings explored
Products this customer viewed.
Electronic Computer
Signature Collection · $4,565
1×
Small Soap
Premium Tier · $832
1×
Path summary
Touchpoints1
Days from first → last57d
Engagement events4
QA reached—