Back to customers
TS
cus_02403
Stage · Converted
Theo Stamm
theo.stamm2402@example.com 484-450-4684 x37022 First seen Dec 29, 2025 (10mo ago) Owner: Sandy Smitham
researching
ready-to-buy
Conversion probability
72.2%
Predicted LTV
$2,579
Actual conversion
$1,800
Sessions
1
First touch
Google Ads
Last touch
Google Ads
Pageviews
9
Engagement events
4
Full journey timeline
Every session and every PostHog-style event tied to this customer, in chronological order. UTMs, landing pages and engagement signals included.
Touchpoint 1 · Google Ads
Dec 29, 2025, 10:41 AM · mobile · 484s session
engaged
QA
converted
↳ /product/sku_0194
utm: google/cpc · cmp_google_007
Pageview/product/sku_0194
Pageview/product/sku_0053
Pageview/product/sku_0155
Pageview/product/sku_0150
Pageview/product/sku_0033
Pageview/lp/save-20
Pageview/product/sku_0086
Pageview/product/sku_0137
Pageview/product/sku_0147
Viewed pricing
Used comparison tool
Viewed pricing
Why this score?
Feature contributions from the logistic-regression model.
Number of sessions (log-scaled)-0.81 pulls away
High-intent engagement events (log-scaled)+0.57 pulls toward conversion
First-touch channel was Google Ads+0.51 pulls toward conversion
Total pageviews (log-scaled)+0.26 pulls toward conversion
Recency: days since first touch (log-scaled)-0.20 pulls away
First-touch channel was Meta Ads0.00 pulls away
Final probability: 72.2% — this is a logistic transform of (bias + Σ feature × weight). See /docs for the full model.
Path summary
Touchpoints1
Days from first → last141d
Time to conversion2.7d
Engagement events4
QA reachedDec 29, 2025