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CC
cus_02211
Stage · Converted
Caden Conn-Zulauf
caden.conn-zulauf2210@example.com 1-940-821-3048 x5777 First seen May 6, 2026 (6mo ago) Owner: Irene Nienow
feature-focused
ready-to-buy
Conversion probability
73.9%
Predicted LTV
$2,092
Actual conversion
$1,449
Sessions
1
First touch
Google Ads
Last touch
Google Ads
Pageviews
9
Engagement events
4
Full journey timeline
Every session and every PostHog-style event tied to this customer, in chronological order. UTMs, landing pages and engagement signals included.
Touchpoint 1 · Google Ads
May 6, 2026, 3:27 AM · mobile · 380s session
engaged
QA
converted
↳ /product/sku_0011
utm: google/cpc · cmp_google_004
Pageview/product/sku_0011
Pageview/product/sku_0150
Pageview/product/sku_0027
Pageview/product/sku_0059
Pageview/product/sku_0012
Pageview/product/sku_0009
Pageview/product/sku_0123
Pageview/product/sku_0016
Pageview/product/sku_0058
Viewed product/product/sku_0158
Expanded product details/product/sku_0027
Expanded product details/product/sku_0148
Why this score?
Feature contributions from the logistic-regression model.
Number of sessions (log-scaled)-0.81 pulls away
High-intent engagement events (log-scaled)+0.57 pulls toward conversion
First-touch channel was Google Ads+0.51 pulls toward conversion
Total pageviews (log-scaled)+0.26 pulls toward conversion
Recency: days since first touch (log-scaled)-0.11 pulls away
First-touch channel was Meta Ads0.00 pulls away
Final probability: 73.9% — this is a logistic transform of (bias + Σ feature × weight). See /docs for the full model.
Offerings explored
Products this customer viewed.
Generic Bike
Essentials · $1,095
1×
Small Bacon
Essentials · $1,758
1×
Path summary
Touchpoints1
Days from first → last13d
Time to conversion4.7d
Engagement events4
QA reachedMay 6, 2026