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IW
cus_02193
Stage · Converted
Issac Wolf
issac.wolf2192@example.com 245-312-7518 x000 First seen May 14, 2025 (17mo ago)
feature-focused
comparison-shopping
ready-to-buy
Conversion probability
71.4%
Predicted LTV
$2,173
Actual conversion
$1,521
Sessions
1
First touch
Google Ads
Last touch
Google Ads
Pageviews
9
Engagement events
4
Full journey timeline
Every session and every PostHog-style event tied to this customer, in chronological order. UTMs, landing pages and engagement signals included.
Touchpoint 1 · Google Ads
May 14, 2025, 6:45 PM · mobile · 417s session
engaged
QA
converted
↳ /product/sku_0028
utm: google/cpc · cmp_google_007
Pageview/product/sku_0028
Pageview/product/sku_0199
Pageview/product/sku_0056
Pageview/product/sku_0155
Pageview/product/sku_0195
Pageview/collections/essentials
Pageview/product/sku_0093
Pageview/product/sku_0033
Pageview/product/sku_0145
Clicked WhatsApp
Viewed pricing
Viewed pricing
Why this score?
Feature contributions from the logistic-regression model.
Number of sessions (log-scaled)-0.81 pulls away
High-intent engagement events (log-scaled)+0.57 pulls toward conversion
First-touch channel was Google Ads+0.51 pulls toward conversion
Total pageviews (log-scaled)+0.26 pulls toward conversion
Recency: days since first touch (log-scaled)-0.24 pulls away
First-touch channel was Meta Ads0.00 pulls away
Final probability: 71.4% — this is a logistic transform of (bias + Σ feature × weight). See /docs for the full model.
Path summary
Touchpoints1
Days from first → last370d
Time to conversion2.5d
Engagement events4
QA reachedMay 14, 2025