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cus_02055
Stage · Converted
Ocie Raynor
ocie.raynor2054@example.com 399-807-2017 x4838 First seen Jan 28, 2026 (9mo ago)
comparison-shopping
returning-evaluator
ready-to-buy
Conversion probability
72.3%
Predicted LTV
$2,210
Actual conversion
$1,541
Sessions
1
First touch
Google Ads
Last touch
Google Ads
Pageviews
9
Engagement events
4
Full journey timeline
Every session and every PostHog-style event tied to this customer, in chronological order. UTMs, landing pages and engagement signals included.
Touchpoint 1 · Google Ads
Jan 28, 2026, 9:07 AM · mobile · 258s session
engaged
QA
converted
↳ /product/sku_0188
utm: google/cpc · cmp_google_004
Pageview/product/sku_0188
Pageview/product/sku_0019
Pageview/product/sku_0146
Pageview/product/sku_0185
Pageview/product/sku_0159
Pageview/lp/save-20
Pageview/product/sku_0079
Pageview/product/sku_0012
Pageview/product/sku_0146
Viewed product/product/sku_0074
Viewed product/product/sku_0158
Viewed product/product/sku_0156
Why this score?
Feature contributions from the logistic-regression model.
Number of sessions (log-scaled)-0.81 pulls away
High-intent engagement events (log-scaled)+0.57 pulls toward conversion
First-touch channel was Google Ads+0.51 pulls toward conversion
Total pageviews (log-scaled)+0.26 pulls toward conversion
Recency: days since first touch (log-scaled)-0.19 pulls away
First-touch channel was Meta Ads0.00 pulls away
Final probability: 72.3% — this is a logistic transform of (bias + Σ feature × weight). See /docs for the full model.
Offerings explored
Products this customer viewed.
Incredible Chicken
Essentials · $1,971
1×
Generic Bike
Essentials · $1,095
1×
Recycled Pants
Bundles · $614
1×
Handcrafted Bacon
Limited Edition · $2,913
1×
Path summary
Touchpoints1
Days from first → last111d
Time to conversion0.1d
Engagement events4
QA reachedJan 28, 2026