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FT
cus_01770
Stage · Converted
Frederique Terry
frederique.terry1769@example.com First seen May 10, 2026 (5mo ago)
price-sensitive
returning-evaluator
ready-to-buy
Conversion probability
74.2%
Predicted LTV
$2,833
Actual conversion
$1,960
Sessions
1
First touch
Google Ads
Last touch
Google Ads
Pageviews
9
Engagement events
4
Full journey timeline
Every session and every PostHog-style event tied to this customer, in chronological order. UTMs, landing pages and engagement signals included.
Touchpoint 1 · Google Ads
May 10, 2026, 2:21 AM · mobile · 66s session
engaged
QA
converted
↳ /product/sku_0123
utm: google/cpc · cmp_google_004
Pageview/product/sku_0123
Pageview/product/sku_0008
Pageview/product/sku_0014
Pageview/product/sku_0099
Pageview/lp/save-20
Pageview/product/sku_0080
Pageview/product/sku_0026
Pageview/product/sku_0011
Pageview/product/sku_0157
Viewed product/product/sku_0191
Used comparison tool
Viewed product/product/sku_0039
Why this score?
Feature contributions from the logistic-regression model.
Number of sessions (log-scaled)-0.81 pulls away
High-intent engagement events (log-scaled)+0.57 pulls toward conversion
First-touch channel was Google Ads+0.51 pulls toward conversion
Total pageviews (log-scaled)+0.26 pulls toward conversion
Recency: days since first touch (log-scaled)-0.09 pulls away
First-touch channel was Meta Ads0.00 pulls away
Final probability: 74.2% — this is a logistic transform of (bias + Σ feature × weight). See /docs for the full model.
Offerings explored
Products this customer viewed.
Handcrafted Shirt
Seasonal · $2,455
1×
Tasty Gloves
Premium Tier · $854
1×
Practical Soap
Limited Edition · $3,381
1×
Path summary
Touchpoints1
Days from first → last9d
Time to conversion3.3d
Engagement events4
QA reachedMay 10, 2026