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BO
cus_01245
Stage · Converted
Brooke O'Hara
brooke.o'hara1244@example.com 521-899-7194 x93478 First seen Feb 9, 2026 (8mo ago)
feature-focused
returning-evaluator
ready-to-buy
Conversion probability
72.4%
Predicted LTV
$2,164
Actual conversion
$1,509
Sessions
1
First touch
Google Ads
Last touch
Google Ads
Pageviews
9
Engagement events
4
Full journey timeline
Every session and every PostHog-style event tied to this customer, in chronological order. UTMs, landing pages and engagement signals included.
Touchpoint 1 · Google Ads
Feb 9, 2026, 6:36 AM · mobile · 515s session
engaged
QA
converted
↳ /product/sku_0050
utm: google/cpc · cmp_google_008
Pageview/product/sku_0050
Pageview/product/sku_0160
Pageview/product/sku_0090
Pageview/product/sku_0026
Pageview/product/sku_0147
Pageview/blog/buyers-guide
Pageview/product/sku_0105
Pageview/product/sku_0095
Pageview/product/sku_0175
Viewed product/product/sku_0135
Viewed product/product/sku_0049
Viewed pricing
Why this score?
Feature contributions from the logistic-regression model.
Number of sessions (log-scaled)-0.81 pulls away
High-intent engagement events (log-scaled)+0.57 pulls toward conversion
First-touch channel was Google Ads+0.51 pulls toward conversion
Total pageviews (log-scaled)+0.26 pulls toward conversion
Recency: days since first touch (log-scaled)-0.19 pulls away
First-touch channel was Meta Ads0.00 pulls away
Final probability: 72.4% — this is a logistic transform of (bias + Σ feature × weight). See /docs for the full model.
Offerings explored
Products this customer viewed.
Practical Cheese
Premium Tier · $3,300
1×
Frozen Keyboard
Signature Collection · $2,743
1×
Path summary
Touchpoints1
Days from first → last99d
Time to conversion2.0d
Engagement events4
QA reachedFeb 9, 2026