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cus_01035
Stage · Converted
Maxie Ernser
maxie.ernser1034@example.com First seen Oct 27, 2025 (12mo ago) Owner: Faye Mante
ready-to-buy
Conversion probability
71.9%
Predicted LTV
$893
Actual conversion
$624
Sessions
1
First touch
Google Ads
Last touch
Google Ads
Pageviews
9
Engagement events
4
Full journey timeline
Every session and every PostHog-style event tied to this customer, in chronological order. UTMs, landing pages and engagement signals included.
Touchpoint 1 · Google Ads
Oct 27, 2025, 8:53 AM · desktop · 145s session
engaged
QA
converted
↳ /product/sku_0106
utm: google/cpc · cmp_google_006
Pageview/product/sku_0106
Pageview/product/sku_0163
Pageview/product/sku_0110
Pageview/product/sku_0161
Pageview/product/sku_0095
Pageview/product/sku_0193
Pageview/product/sku_0128
Pageview/product/sku_0090
Pageview/product/sku_0186
Clicked phone
Watched video
Viewed product/product/sku_0005
Why this score?
Feature contributions from the logistic-regression model.
Number of sessions (log-scaled)-0.81 pulls away
High-intent engagement events (log-scaled)+0.57 pulls toward conversion
First-touch channel was Google Ads+0.51 pulls toward conversion
Total pageviews (log-scaled)+0.26 pulls toward conversion
Recency: days since first touch (log-scaled)-0.21 pulls away
First-touch channel was Meta Ads0.00 pulls away
Final probability: 71.9% — this is a logistic transform of (bias + Σ feature × weight). See /docs for the full model.
Offerings explored
Products this customer viewed.
Fresh Cheese
Seasonal · $3,701
1×
Path summary
Touchpoints1
Days from first → last204d
Time to conversion2.1d
Engagement events4
QA reachedOct 27, 2025