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EW
cus_00895
Stage · Converted
Emile Welch-Stehr
emile.welch-stehr894@example.com 653-334-0098 x588 First seen May 7, 2026 (6mo ago) Owner: Wilfred Fahey
social-proof-seeker
comparison-shopping
price-sensitive
ready-to-buy
Conversion probability
71.7%
Predicted LTV
$2,977
Actual conversion
$2,081
Sessions
1
First touch
Google Ads
Last touch
Google Ads
Pageviews
9
Engagement events
3
Full journey timeline
Every session and every PostHog-style event tied to this customer, in chronological order. UTMs, landing pages and engagement signals included.
Touchpoint 1 · Google Ads
May 7, 2026, 3:17 AM · mobile · 349s session
engaged
QA
converted
↳ /product/sku_0176
utm: google/cpc · cmp_google_branded_exact
Pageview/product/sku_0176
Pageview/product/sku_0021
Pageview/product/sku_0125
Pageview/product/sku_0136
Pageview/product/sku_0006
Pageview/product/sku_0124
Pageview/product/sku_0054
Pageview/product/sku_0131
Pageview/about
Viewed pricing
Viewed product/product/sku_0059
Viewed pricing
Why this score?
Feature contributions from the logistic-regression model.
Number of sessions (log-scaled)-0.81 pulls away
First-touch channel was Google Ads+0.51 pulls toward conversion
High-intent engagement events (log-scaled)+0.49 pulls toward conversion
Total pageviews (log-scaled)+0.26 pulls toward conversion
Recency: days since first touch (log-scaled)-0.10 pulls away
First-touch channel was Meta Ads0.00 pulls away
Final probability: 71.7% — this is a logistic transform of (bias + Σ feature × weight). See /docs for the full model.
Offerings explored
Products this customer viewed.
Practical Shoes
Seasonal · $1,341
1×
Path summary
Touchpoints1
Days from first → last12d
Time to conversion3.5d
Engagement events3
QA reachedMay 7, 2026