Back to customers
UC
cus_00363
Stage · Converted
Urban Cole
urban.cole362@example.com (211) 806-3179 First seen Sep 10, 2025 (13mo ago)
researching
returning-evaluator
ready-to-buy
Conversion probability
71.7%
Predicted LTV
$2,580
Actual conversion
$1,804
Sessions
1
First touch
Google Ads
Last touch
Google Ads
Pageviews
9
Engagement events
4
Full journey timeline
Every session and every PostHog-style event tied to this customer, in chronological order. UTMs, landing pages and engagement signals included.
Touchpoint 1 · Google Ads
Sep 10, 2025, 8:57 PM · desktop · 404s session
engaged
QA
converted
↳ /product/sku_0066
utm: google/cpc · cmp_google_005
Pageview/product/sku_0066
Pageview/product/sku_0033
Pageview/product/sku_0047
Pageview/product/sku_0127
Pageview/product/sku_0065
Pageview/product/sku_0199
Pageview/product/sku_0190
Pageview/product/sku_0059
Pageview/product/sku_0168
Viewed product/product/sku_0175
Viewed product/product/sku_0151
Used comparison tool
Why this score?
Feature contributions from the logistic-regression model.
Number of sessions (log-scaled)-0.81 pulls away
High-intent engagement events (log-scaled)+0.57 pulls toward conversion
First-touch channel was Google Ads+0.51 pulls toward conversion
Total pageviews (log-scaled)+0.26 pulls toward conversion
Recency: days since first touch (log-scaled)-0.22 pulls away
First-touch channel was Meta Ads0.00 pulls away
Final probability: 71.7% — this is a logistic transform of (bias + Σ feature × weight). See /docs for the full model.
Offerings explored
Products this customer viewed.
Electronic Shirt
Signature Collection · $3,636
1×
Tasty Towels
Signature Collection · $2,260
1×
Path summary
Touchpoints1
Days from first → last251d
Time to conversion4.9d
Engagement events4
QA reachedSep 10, 2025