Back to customers
MG
cus_00214
Stage · Engaged
Marisa Gutkowski
marisa.gutkowski213@example.com 429-352-2366 x47382 First seen Apr 30, 2026 (6mo ago)
price-sensitive
returning-evaluator
Conversion probability
72.4%
Predicted LTV
$2,894
Sessions
1
First touch
Google Ads
Last touch
Google Ads
Pageviews
6
Engagement events
4
Full journey timeline
Every session and every PostHog-style event tied to this customer, in chronological order. UTMs, landing pages and engagement signals included.
Touchpoint 1 · Google Ads
Apr 30, 2026, 3:22 PM · mobile · 43s session
engaged
↳ /product/sku_0006
utm: google/cpc · cmp_google_007
Pageview/product/sku_0006
Pageview/product/sku_0158
Pageview/product/sku_0185
Pageview/product/sku_0066
Pageview/product/sku_0138
Pageview/product/sku_0108
Viewed product/product/sku_0066
Viewed product/product/sku_0188
Expanded product details/product/sku_0073
Used comparison tool
Why this score?
Feature contributions from the logistic-regression model.
Number of sessions (log-scaled)-0.81 pulls away
High-intent engagement events (log-scaled)+0.57 pulls toward conversion
First-touch channel was Google Ads+0.51 pulls toward conversion
Total pageviews (log-scaled)+0.22 pulls toward conversion
Recency: days since first touch (log-scaled)-0.12 pulls away
First-touch channel was Meta Ads0.00 pulls away
Final probability: 72.4% — this is a logistic transform of (bias + Σ feature × weight). See /docs for the full model.
Offerings explored
Products this customer viewed.
Sleek Pants
Bundles · $4,374
1×
Licensed Chair
Essentials · $4,173
1×
Path summary
Touchpoints1
Days from first → last20d
Engagement events4
QA reached—