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CH
cus_00205
Stage · Converted
Casandra Harber
casandra.harber204@example.com (641) 213-5634 x940 First seen Dec 19, 2025 (10mo ago)
ready-to-buy
Conversion probability
71.7%
Predicted LTV
$2,381
Actual conversion
$1,664
Sessions
1
First touch
Google Ads
Last touch
Google Ads
Pageviews
8
Engagement events
4
Full journey timeline
Every session and every PostHog-style event tied to this customer, in chronological order. UTMs, landing pages and engagement signals included.
Touchpoint 1 · Google Ads
Dec 19, 2025, 6:03 AM · mobile · 37s session
engaged
QA
converted
↳ /product/sku_0088
utm: google/cpc · cmp_google_001
Pageview/product/sku_0088
Pageview/product/sku_0152
Pageview/product/sku_0183
Pageview/product/sku_0053
Pageview/product/sku_0167
Pageview/product/sku_0006
Pageview/product/sku_0197
Pageview/product/sku_0019
Watched video
Used comparison tool
Clicked phone
Viewed product/product/sku_0109
Why this score?
Feature contributions from the logistic-regression model.
Number of sessions (log-scaled)-0.81 pulls away
High-intent engagement events (log-scaled)+0.57 pulls toward conversion
First-touch channel was Google Ads+0.51 pulls toward conversion
Total pageviews (log-scaled)+0.25 pulls toward conversion
Recency: days since first touch (log-scaled)-0.20 pulls away
First-touch channel was Meta Ads0.00 pulls away
Final probability: 71.7% — this is a logistic transform of (bias + Σ feature × weight). See /docs for the full model.
Offerings explored
Products this customer viewed.
Awesome Shirt
Signature Collection · $3,522
1×
Path summary
Touchpoints1
Days from first → last151d
Time to conversion2.1d
Engagement events4
QA reachedDec 19, 2025