Back to customers
OR
cus_00180
Stage · Converted
Ocie Rowe
ocie.rowe179@example.com 264.937.5923 x0904 First seen Jul 20, 2025 (15mo ago)
price-sensitive
ready-to-buy
Conversion probability
71.6%
Predicted LTV
$3,848
Actual conversion
$2,692
Sessions
1
First touch
Google Ads
Last touch
Google Ads
Pageviews
9
Engagement events
4
Full journey timeline
Every session and every PostHog-style event tied to this customer, in chronological order. UTMs, landing pages and engagement signals included.
Touchpoint 1 · Google Ads
Jul 20, 2025, 1:28 PM · mobile · 177s session
engaged
QA
converted
↳ /product/sku_0057
utm: google/cpc · cmp_google_branded_phrase
Pageview/product/sku_0057
Pageview/product/sku_0188
Pageview/product/sku_0118
Pageview/product/sku_0023
Pageview/product/sku_0186
Pageview/product/sku_0014
Pageview/product/sku_0196
Pageview/lp/premium-experience
Pageview/product/sku_0019
Expanded product details/product/sku_0023
Expanded product details/product/sku_0019
Opened chat
Why this score?
Feature contributions from the logistic-regression model.
Number of sessions (log-scaled)-0.81 pulls away
High-intent engagement events (log-scaled)+0.57 pulls toward conversion
First-touch channel was Google Ads+0.51 pulls toward conversion
Total pageviews (log-scaled)+0.26 pulls toward conversion
Recency: days since first touch (log-scaled)-0.23 pulls away
First-touch channel was Meta Ads0.00 pulls away
Final probability: 71.6% — this is a logistic transform of (bias + Σ feature × weight). See /docs for the full model.
Path summary
Touchpoints1
Days from first → last303d
Time to conversion2.7d
Engagement events4
QA reachedJul 20, 2025