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JR
cus_00176
Stage · Converted
Jaydon Rippin
jaydon.rippin175@example.com 580.448.1719 x475 First seen Sep 23, 2025 (13mo ago) Owner: Hugo Johns
comparison-shopping
researching
ready-to-buy
Conversion probability
71.8%
Predicted LTV
$2,717
Actual conversion
$1,899
Sessions
1
First touch
Google Ads
Last touch
Google Ads
Pageviews
9
Engagement events
4
Full journey timeline
Every session and every PostHog-style event tied to this customer, in chronological order. UTMs, landing pages and engagement signals included.
Touchpoint 1 · Google Ads
Sep 23, 2025, 8:57 PM · mobile · 416s session
engaged
QA
converted
↳ /product/sku_0137
utm: google/cpc · cmp_google_002
Pageview/product/sku_0137
Pageview/product/sku_0175
Pageview/product/sku_0031
Pageview/product/sku_0002
Pageview/product/sku_0145
Pageview/product/sku_0124
Pageview/product/sku_0118
Pageview/product/sku_0037
Pageview/product/sku_0146
Viewed product/product/sku_0035
Expanded product details/product/sku_0082
Expanded product details/product/sku_0180
Why this score?
Feature contributions from the logistic-regression model.
Number of sessions (log-scaled)-0.81 pulls away
High-intent engagement events (log-scaled)+0.57 pulls toward conversion
First-touch channel was Google Ads+0.51 pulls toward conversion
Total pageviews (log-scaled)+0.26 pulls toward conversion
Recency: days since first touch (log-scaled)-0.22 pulls away
First-touch channel was Meta Ads0.00 pulls away
Final probability: 71.8% — this is a logistic transform of (bias + Σ feature × weight). See /docs for the full model.
Offerings explored
Products this customer viewed.
Fantastic Gloves
Seasonal · $1,217
1×
Path summary
Touchpoints1
Days from first → last238d
Time to conversion3.0d
Engagement events4
QA reachedSep 23, 2025